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Insights
Field notes on growth.
Practical writing on AI automation, commerce, performance marketing, marketplace operations and building products — from the team doing the work.
Performance Marketing
Meta Ads Budget Planning for Diwali 2026: When to Spend for 4X ROAS
Diwali Meta ads budget 2026: How much to spend, when to scale, creative testing & CAPI setup to get 4X ROAS without burning cash during festive rush.
Performance Marketing
AI UGC vs Human UGC: Which Drives 3.5X ROAS for D2C in 2026?
AI UGC vs Human UGC in 2026: We tested 200+ creatives for Shopify brands. See which drives 3.5X ROAS, when to use each, and the winning combo.
Performance Marketing
Performance Marketing for Shopify: How to Achieve 3X+ ROAS in 2026
Learn the exact performance marketing framework that delivers 3X+ ROAS for Shopify stores. Meta Ads, Google Ads, creative strategy, and scaling tactics for Indian D2C brands in 2026.